For starters, you get Ambilight technology, which once you move to will be hard to move away from. LEDs on the back of the TV – all four sides in this case – react to what’s being shown on the screen for a truly immersive experience.

That’s nothing new for Philips but it’s how this combines with the other tech that makes the OLED+936 the complete package. It uses LG’s latest generation of OLED panel (known as Evo on LG sets) for dazzling performance with intelligent AI processing and wide HDR support, too.

“Philips is unabashed when it comes to colour, texture and detail processing – and I love it,” said Steve May in our review.

The OLED+936 also comes with anti-screen burn technology and Android TV for all your entertainment needs. It will also delight next-gen console gamers with support for 120Hz refresh rate at 4K resolution.

While the price is premium, it’s great value when you consider that Philips has integrated a soundbar with audio prowess from Bowers & Wilkins. It packs 70W of power and comes in 3.1.2 arrangement, delivering sizable audio chops, chomping up blockbuster movies for breakfast, so you can tick soundbar off your shopping list.

Want this in your living room now? Here’s where to buy the Philips OLED+936 today:

It’s part of Sammy’s new Neo QLED range which takes advantage of Mini-LED technology. A genuine evolution in LED TV display technology, it uses much smaller LEDs than normal to pack more in, effectively a higher resolution of backlighting for vastly improved contrast and reduced blooming.

An incredibly vibrant picture is the result, and without the screen burn issue that comes with OLED rivals.

After years of waiting, Sky finally delivered on its promise of offering satellite TV without the dish. This has been made possible with the Sky Glass, the firm’s own TV that delivers the normal Sky Q experience but over the internet and the device is optionally available via contract.

It’s an innovative proposition in the TV world, especially for those who can’t have a dish installed, and the TV itself has an interesting design available in an array of colours and the built-in sound system supports Dolby Atmos, too.

Check out the rest of the Tech Advisor Awards for 2021.