However, with so many options out there it can be hard to figure out what you need. But never fear, as we’ll help you understand what to look for.
See below for our top picks from both US and UK retailers.
Best TV deals in the US
Best TV deals in the UK
Where to find TV deals
You can expect to find TV deals from the following retailers in the UK:
Was: $547.99
Now: $447.99 ($100 off)
Was: £549
Now: £327.99 (£221.01 off)
Was: £199
Now: £149 (£50 off)
Was: £499
Now: £399 (£100 off)
In the US, you can also check out:
Newegg is another retailer worth checking out that often has discounts. It offers several refurbished TVs at lower prices, but we would recommend only looking at ones that are marked ‘certified refurbished’.
What to look for in a TV
We recommend you buy a 4K TV. They’re sometimes called UHD or Ultra HD, but essentially they all mean 4K (3840×2160 pixels, which is four times that of Full HD) and will be capable of displaying 4K content that is set to be the future standard for TV shows, movies and games.
At this high resolution, however, you also want to ensure that content at a lower resolution still looks sharp (for example, if you’re streaming from your phone) when played on the TV screen. This is why it’s also important to look out for a TV with a good upscaling engine.
We also recommend the best TVs to buy (including advice on streaming 4K content, best viewing distance, and voice-activated smart TV features). If you can find one of these models on sale, so much the better. We also review the best budget TVs, too.
When shopping for a TV, look out for HDMI version 2.1 inputs with HDCP 2.2 support, which means the TV can handle 4K content sources such as Ultra HD Blu-ray players, games consoles and media streamers like the Nvidia Shield. HDCP 2.2 is the latest level of copy protection being used by all external 4K sources, so the more inputs that support it the better. These ports will also handle HDR and 120Hz content from your Xbox One Series X or PS5. Ideally, all HDMI inputs will meet this standard, but it’s often just one or two.
4K is best appreciated on a screen size of 55in or more, but there are smaller panels appearing and even a 4K TV at 40 inches can offer excellent performance. Make sure it’s got enough HDMI ports for your set-top boxes, consoles and the like. We have a roundup for the best small TV deals – if you’re after something more compact.
Also, see our round-up of the best HDMI cables. Our article explains what to look for (and what to avoid!) when it comes to HDMI cable specs and features. Some of the cheaper cables can be just as effective as the more premium ones.
You might also see the acronym ‘HDR’ when you’re looking for a new TV. It stands for High Dynamic Range and offers higher peak whites and better colour depth. It’s not essential but is a nice additional feature if the price is right.
Of course, the sound is another essential component when looking for a TV. As TVs get thinner, there’s less space for large speakers capable of producing the rich sound quality we all expect to hear. This is where soundbars come in.
We’ve created a separate in-depth guide just for soundbars. It dives into the most important features to look for, whether you should get a separate subwoofer for deeper bass, and of course the best soundbars on the market with respective reviews.
Hannah Cowton is a Senior Staff Writer at Tech Advisor and Macworld, working across entertainment, consumer technology and lifestyle. Her interests and specialities lie in streaming services, film and television reviews and rumours, gaming, wearables and smart home products. She’s also the creator of The London Geek, a geek culture and lifestyle blog.
