To coincide with the upcoming release of the highly anticipated open-world post apocalyptic RPG Fallout 4, Bethesda has decided to throw its hat into the burgeoning craft beer market. The developer has joined forces with the England-based brewer Carlsberg UK, and is gearing up for the November 5th release of a beer based on the beloved franchise, aptly titled Fallout Beer. According to the brewer, Fallout Beer will clock in at 4% ABV (alcohol by volume), and is intended to be sipped with dinner or while gaming. Carlsberg UK describes the brew as featuring a “refreshing zesty hoppy taste” that is capped off with a “floral aroma.”
While breweries around the globe have released plenty of beers inspired by video games, the Fallout Beer is the world’s first officially licensed video game alcoholic beverage. In a statement, Carlsberg UK’s corporate affairs director Bruce Ray expressed pride in the team-up, stating:
“This is something of a world-first. Adult participation in video gaming is truly a social activity, on a par with cinema and music. We’re proud to produce a beer Fallout fans can enjoy.”
While many fans will likely bemoan Bethesda’s missed opportunity at not producing a Nuka Cola drink, the Fallout Beer is a branded tie-in that gamers are happy to get behind. But for now, fans will just have to keep their fingers crossed that the beer makes it to the States. Otherwise, Fallout 4 fans will just have to settle for branded socks.
Source: IGN
